A bit more about me

I’m based in Croydon, the most southern point of London. I’ve lived here mostly all my life but my mind is often in the mountains. I still love my hometown and last year, my photobook and visual love letter Crocus Valley was published.

My family are from opposite ends of the earth – Mauritius and Spain – and I was born and raised in south London. My mixed heritage has had and continues to have a profound impact on my creative practice as well as my personal life.

In my 20s, I developed a love of adventuring and the outdoors. I’ve made work on martial arts, long-distance walking, mountaineering, solo adventuring, and more. Community and culture are at the heart of the stories I love to tell. 

I’m turning into a bit of a nature girlie; in 2024, I’m getting more into fungi, lichen, local conservation, soft hiking, the seasons, and other good earthy things.

Though it took me some years (and a pandemic!) to realise it, I’ve always been some form of writer/artist combination. 
I learned my trade at the Univeristy of the West of England (Bristol) where I completed a degree in photography, then it was a trial by fire as I dove head-first into the creative industry soon after graduating.

I worked in the industry for several years, starting out in marketing for a fine-art print lab and ending up in a senior role in creative production at a visual agency.

I went freelance as a photographer in late 2019... you might be able to see where this is going. During the first months of the pandemic, I was forced to switch careers to something that I could do from home. 

After lots of worrying, working freelance for my exes (ex-companies, thankfully), and a minor meltdown at the end of 2020, in 2021 I began the journey to becoming a professional writer. Since then, I’ve worked on a range of content and copywriting projects and for a mixed bag of clients. 

Ameena’s Creative Studio is the next chapter of this ever-evolving journey and I’m incredibly excited to formally bring my two loves together.
I'm a brand photographer + copywriter based in Croydon, available to work around London and south east. I help indie creators, founders, and small business owners express their real selves and build meaningful connections.
© 2024 Ameena Rojee